Research

A self explanatory but crucial phase. What are your core beliefs? What are you offering? Who is your target? What do we want them to believe after seeing your message? There are many questions that need to be answered in order to effectively execute a great marketing idea. Again, collaboration with you is an essential piece of the puzzle.

Evaluation

Taking the findings of our research, this phase of the process is where our creative juices start flowing. Key insights are distilled into a creative brief that states clearly the marketing and business objective. It’s a little like building a Pandora’s box just waiting to be opened.

Conceptual Design

Here’s where the ideas begin to take shape. Visual solutions, copy ideas and execution options fall out of the creative brief. Your business objectives are given the royal treatment. Some ideas will work. Some ideas will get tossed. Once the best solutions are uncovered, they are presented for evaluation.

Execution

Approved concepts are tweaked and finalized. Art is finished. Websites are put up live. Brochures are printed. Then, we start thinking about the next great project we’ll complete together